Davis & Beyer is a dentist’s office in Venice, Florida who also has services for spa treatments, specifically ones targeted towards facials and will help you appear to have younger looking skin.
The office contacted me in order to help redesign their spa pamphlet so that it doesn’t overwhelm the reader with so much information. They wanted something cleaner and shorter descriptions for each treatment, with a more simplistic touch in design. They preferred to use the color turquoise in the design with a white clean background.
I aimed to make the inside information easier to read and shorter as well. I wanted to separate each treatment with the same turquoise color so that the color is spread out as well as make the white text inside stand out more. The fonts I used were Filosofia for headlines and Univers for the body text. I felt using a serif for the titles would attract women more especially paired with the image of a beautiful woman on the front. Univers contains many different weights which will help separate information through hierarchy inside the pamphlet and it is easy to read for people of all ages.