The goal for this project was to create a packaging design that successfully works as a unified whole, while also meeting the needs of both the client and intended demographic. For this project, we were to be assigned a topic and must create a unified series of three packages for that specific topic, including a product name and corporate identity. By thoroughly exploring the topic, we will learn how to design for each specific market effectively while also exploring areas such as branding, language, and shelf placement.
My topic was pet treats and so I decided to focus on the boutique aspect of pet treats. Instead of the cheap treats you buy at Target or PetSmart, I was thinking of the small stores that specialize in creating handmade treats that are for special occasions. I also decided to focus on puppies because people tend to spoil puppies more so. The demographic was 18-24, college students who don’t have a lot of money but buy puppies often because they want to spoil them. The boxes were meant to be a quick makeshift box that donut places use. You pick out the treats you want and they put it into a box that you choose. I had three different colors, three different dogs on the boxes, and three different treats. The different colors included a blue (for boys), orange (neutral), and purple (for girls). The different dogs included a Burmese Mountain puppy, Labrador puppy, and a Havanese puppy. These puppies represent different dog types as well for people to individualize them. The treats were cupcakes, cookies, and bones. I wanted the boxes to not specify in flavors either because these boxes would mix and match and people could get an assortment of flavors.