SoulFL was a company my partner Scarlet O’Neal and I came up with as an affordable women’s yoga activewear store. We needed to come up with a whole marketing campaign for this company that would seem realistic in terms of scale and what would attract our demographic. Our ideal demographic was 18-24 years, college students who can’t afford expensive yoga wear. Along with yoga clothes, our company would sell water bottles, mats, and other relatable products. Our idea behind this company was to be company that promoted positive self image in it’s customers, we wanted young women to feel beautiful in our products no matter what their size is or how they look.
We came up with a logo, logo type, and company colors to use for all of our marketing products. We created stationary, product designs, store image, billboards, posters, brochures, direct mail ads, yoga class flyer, promotional products, shopping bags, clothing tags, uniforms, online order box, mailing stickers, and a website design.